The Social Media specialist will be responsible for driving sales through all Social Media channels and position Hela Pesa as a top brand in Kenya by increasing its visibility and awareness in the online space.

Duties and Responsibilities

  • Develop and Implement a  winning and comprehensive social media strategy aligned with Hela Pesa’s business goals.

  • Focus on Social media marketing and sales initiatives to maximise customer acquisition and retention.

  • Generate content for all Hela Pesa Social Media bundles and ensure consistent growth of follow count across all social media platforms including FaceBook, TikTok, Twitter, Instagram and LinkedIn.

  •  Develop  compelling and culturally relevant content for social media channels, showcasing the value of Hela Pesa’s financial products and services to our target markets.

  • Grow our followers to meet set targets.

  • Build and grow our communities through Facebook page and groups, TikTok videos, YouTube shorts, Instagram videos and LinkedIn posts.

  •  Constantly engage our followers on Social Media through comments that interest our followers on our pages and communities.

  • Collaborate with the marketing team to ensure consistent and engaging brand messaging.

  • Execute Hela Pesa strategies to enhance Hela Pesa’s presence on Twitter and Linkedin, emphasizing brand building and community engagement

  • Utilize social media analytics tools to track and analyze performance metrics on engagement posts, providing actionable insights.

  • Generate regular reports on key social media KPIs to guide further strategies.

  • Work closely with the marketing, sales, and customer support teams to align social media efforts with broader business objectives.

  • Stay informed about local trends,  competitions, events, and holidays to incorporate into social media content.

  • Ensure all social media activities comply with the Kenyan financial sector’s local regulations and industry standards.

Qualification and Experience

  • Bachelor’s degree in Mass Communication, or related field.
  • At least 3 years of demonstrable experience in social media marketing and content creation.


  • A critical thinker with the ability to develop cutting-edge content.

  • Expertise in social media marketing and advertising.

  • Proven ability to build social media communities and followers.

  • Familiarity with social media analytics tools and reporting.

  • Excellent interpersonal, verbal and written communication skills

  • Proficiency in MS Office, including Excel and PowerPoint

  • Excellent time management and project management skills

  • Ability to pay attention to details.

  • Ability to work in a fast-paced environment and adapt to local market dynamics.

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