SOCIAL MEDIA SPECIALIST
DEPARTMENT: SALES AND MARKETING
DUTY STATION: NAIROBI
JOB SUMMARY
The Social Media specialist will be responsible for driving sales through all Social Media channels and position Hela Pesa as a top brand in Kenya by increasing its visibility and awareness in the online space.
Duties and Responsibilities
Develop and Implement a winning and comprehensive social media strategy aligned with Hela Pesa’s business goals.
Focus on Social media marketing and sales initiatives to maximise customer acquisition and retention.
Generate content for all Hela Pesa Social Media bundles and ensure consistent growth of follow count across all social media platforms including FaceBook, TikTok, Twitter, Instagram and LinkedIn.
Develop compelling and culturally relevant content for social media channels, showcasing the value of Hela Pesa’s financial products and services to our target markets.
Grow our followers to meet set targets.
Build and grow our communities through Facebook page and groups, TikTok videos, YouTube shorts, Instagram videos and LinkedIn posts.
Constantly engage our followers on Social Media through comments that interest our followers on our pages and communities.
Collaborate with the marketing team to ensure consistent and engaging brand messaging.
Execute Hela Pesa strategies to enhance Hela Pesa’s presence on Twitter and Linkedin, emphasizing brand building and community engagement
Utilize social media analytics tools to track and analyze performance metrics on engagement posts, providing actionable insights.
Generate regular reports on key social media KPIs to guide further strategies.
Work closely with the marketing, sales, and customer support teams to align social media efforts with broader business objectives.
Stay informed about local trends, competitions, events, and holidays to incorporate into social media content.
Ensure all social media activities comply with the Kenyan financial sector’s local regulations and industry standards.
Qualification and Experience
- Bachelor’s degree in Mass Communication, or related field.
- At least 3 years of demonstrable experience in social media marketing and content creation.
Competencies
A critical thinker with the ability to develop cutting-edge content.
Expertise in social media marketing and advertising.
Proven ability to build social media communities and followers.
Familiarity with social media analytics tools and reporting.
Excellent interpersonal, verbal and written communication skills
Proficiency in MS Office, including Excel and PowerPoint
Excellent time management and project management skills
Ability to pay attention to details.
Ability to work in a fast-paced environment and adapt to local market dynamics.